Temu,Babygirl (2024) the Chinese-owned e-commerce company, aired commercial ad on its second Super Bowl appearance with the same “shop like a billionaire” slogan as last year on Sunday, the biggest American football game of the year. Temu secured three of 30-second commercial slots during the event this year, in a high-profile effort to drive more shoppers as the budget-hunter app saw immediate user growth when it made Super Bowl debut last February, and recorded 100 million users in the world’s largest economy in August, less than a year after Temu quietly launched in the US. Though the Pinduoduo siblings now seeks further competition with US-founded Amazon, it is under the US congressional investigation over data use and the use of forced labour, same as its Chinese rival Shein. [TechNode reporting]
